Google Ads Introduces New Privacy Controls

Did you hear about the cool new thing Google Ads is doing? They’re giving advertisers more control over user data. It’s all about privacy – you know, that hot topic everyone’s talking about these days.

So, what’s the deal?

Google’s added this nifty “Consent settings” tab in the Data Manager. It’s like a mini control center for your data. You can now fiddle with settings for website data and stuff you import or upload. Pretty neat, right?

Why should you care?

Well, privacy’s kind of a big deal now. Cookies aren’t going anywhere yet,, so this update lets you get really specific about how you handle personal data in your ads. It’s part of Google’s master plan to give users more say over their info.

Here’s a quick rundown:

Only some lucky accounts have this feature right now.

Get this: 87% of people think data privacy is a human right (crazy, huh?).

And check this out: 58% of folks are more likely to trust a company that’s upfront about data use.

What should you keep an eye on?

Watch how fast Google rolls this out. Will every Google Ads user get it soon? We’ll have to wait and see!

What should you do?

If you’re into Google Ads, take a peek at your account. See if you’ve got this new toy to play with. If you do, give those consent settings a once-over. Make sure you’re playing by the rules when it comes to data privacy.

Remember, being straight-up about how you use data can make people trust you more. And that’s always a good thing, right?

So there you have it – Google’s latest move in the privacy game. Pretty cool stuff!