Only 3.9% of Trending News Searches Feature Google’s AI Overviews
A new study shows that Google’s AI Overviews don’t appear often in trending news searches. Health-related searches are an exception.
What the Study Found
For nine weeks, the study looked at over 10,000 trending news phrases. They found that AI overviews showed up in only 3.9% of these searches.
Key Points
- AI overviews didn’t appear in 96.1% of trending news searches.
- Health-related questions had a 29.6% chance of showing AI overviews.
- Few AI overviews were found in categories like national news, sports, and top trends.
- All AI overviews in the business category were created automatically.
- Websites like the Mayo Clinic and the National Institutes of Health were often cited.
- Google’s strategy is to limit AI overviews for important news topics to avoid spreading wrong information.
How the Study Was Done
NewzDash checked trending news keywords every 15 minutes in major news sections for nine weeks. They used a tool called ZipTie.dev to see how often AI overviews appeared for each keyword.
AI Overviews and Health Questions
Health-related searches are more likely to have AI overviews. With a 29.6% visibility rate, people looking for health information often see AI-generated summaries. This shows Google’s effort to give quick and accurate information in the medical field, where timely updates are important.
AI Overviews in Different Categories
Health questions often feature AI overviews, but other categories like national news, sports, and top trends don’t. In the business category, all AI overviews were automatically generated, showing a different approach from other news types.
What This Means for Users
The study shows that AI overviews are available but not common. People searching for health information are more likely to find AI-generated summaries, while those looking for breaking news or sports updates will mostly see regular search results.
Tips for Publishers and SEO Professionals
- Focus on making high-quality content, especially in health and science.
- Keep reporting news quickly and with detailed analysis.
- Optimize content for featured snippets, which appear along with AI overviews.
- Adjust SEO strategies based on how often AI overviews appear in different news categories.
This study gives a current view of how AI is affecting online information and sets the stage for future research.
Conclusion
Google’s AI Overviews aim to be accurate and timely in trending news searches to avoid misinformation. High-quality content is key for publishers and SEO professionals. Ongoing analysis is important to understand AI’s impact on online information.
Source: NewzDash