To make search ad creative AI-ready: Introduction Automated campaigning is set to drastically change the paradigm of PPC, providing novel opportunities to enhance goodness and relevance of campaigns. This article will walk you through all the things you will want to keep in mind for preparing your ad creative for AI-driven search ads with […]
How SEO and AdWords Work Together
If you’ve ever wondered whether SEO and AdWords (now called Google Ads) can work together, the answer is a resounding yes. While these two strategies may seem like they operate separately, when combined, they create a powerful digital marketing duo. SEO focuses on boosting your organic traffic by improving your site’s ranking in search results, […]