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January 22, 2025/

How to Make Your Search Ad Creative AI-Ready

To make search ad creative AI-ready: Introduction Automated campaigning is set to drastically change the paradigm of PPC, providing novel opportunities to enhance goodness...

October 10, 2024/

How SEO and AdWords Work Together

If you’ve ever wondered whether SEO and AdWords (now called Google Ads) can work together, the answer is a resounding yes. While these two strategies...

August 4, 2024/

Top 17 PPC Reporting Tools for Accurate Campaign Analysis

Introduction Pay-per-click (PPC) advertising is key in driving targeted traffic and conversions in today’s digital marketing landscape. However, without proper tracking and analysis, it’s challenging...