Google Ads improves budget controls for Local Service Ads

Google’s New Trick for Local Service Ads

Hey there! Let’s talk about something cool Google just did for people who use local service ads. It’s like getting a new superpower for your piggy bank!

What’s New?

Google now lets you set a monthly limit on how much money you spend on these ads. It’s like telling your piggy bank, “Only give me this much for candy each month!”

Why is this cool?

Imagine if you could tell your allowance to stop when it reaches a certain amount. That’s what this does for advertisers. It helps them avoid spending more than they want to.

How does it work?

1. You can toggle this function on and off whenever you wish.
2. You decide how much you want to spend each month.
3. Google will show you how much you’ve spent and how much is left.
4. When you reach your limit, the ads stop until next month.

Did you know? About 46% of all Google searches are looking for local information. That’s why these local service ads are so important!

The tricky part

Sometimes, because of how Google counts the money, you might go a little over your limit. It’s like if your piggy bank was a bit slow at counting coins. If this happens, you still have to pay for the extra.

What Happens If You Hit the Limit?

If you spend all your ad money for the month, your ads take a break until the next month starts. It’s like pressing pause on a video game.

Why People Like This

Small businesses love this new feature. It helps them control their spending better. They don’t have to worry about surprise bills at the end of the month.

What Should Advertisers Do?

If you use these ads, keep an eye on your spending. You might need to adjust your limit sometimes to make sure your ads keep running all month.

Remember, managing money, even for ads, is an important skill. This new feature from Google is helping people learn to do it better!