Google Announces Publisher Tag Ads Library INP Improvement

Google Announces Publisher Tag Ads Library INP Improvement

Google has just rolled out a cool update to make websites faster, especially those with ads. Let’s dive into what this means for you and the websites you visit!

What is INP and Why Does It Matter?

INP stands for Interaction to Next Paint. It’s a way to measure how quickly a website responds when you click or tap on something. Google cares about this because:

• 53% of mobile users leave a site that takes over 3 seconds to load.
• A 1-second delay in page response can result in a 7% reduction in conversions.

How Google’s New Tool Works

Google’s update to the Publisher Tag Ads Library focuses on loading ads more efficiently. Here’s what it does:

• It prioritizes loading the content you see first.
• Ads that are out of view (like at the bottom of the page) load a bit later
• This can improve the page’s speed and responsiveness.

Did you know? Websites with ads take an average of 1.7 seconds longer to load than those without. This update aims to shrink that gap!

What This Means for Website Owners

Website owners (publishers) get some new tools:

• A feature called “adYield Config” gives them more control over ad loading.
• They can choose to apply this smart loading to all ads on their site.

Fun fact: Improving page speed by just 0.1 seconds can boost conversion rates by 8%!

How This Affects You

When you visit websites using this new feature:

• Pages might load up to 50% faster in some cases.
• You’ll be able to interact with the page more quickly.
• Your overall browsing experience could be smoother.

Remember, a faster internet is a happier internet. Studies show that 79% of shoppers who are dissatisfied with site performance are less likely to buy from the same site again.

When Will We See Results?

Google will release a report on September 10th showing how well this new feature is working. It’s called the Chrome User Experience (CrUX) report. This will give us real data on how much faster websites are becoming.

The Big Picture

This update is part of Google’s ongoing efforts to improve the internet. By making websites faster, even with ads, they’re aiming to:

• Improve the user experience for the 4.95 billion internet users worldwide.
• Help website owners keep their visitors happy and engaged.

Keep an eye out for zippier websites as more and more sites adopt this new technology. Happy browsing!

Gilberto Cocchi was first to notice this update:

Source: x

Source: SearchEngineJournal