Google Removed Auction Insights from Looker Studio

What’s Changing?

Google is taking away something called “Auction Insights” from a tool named Looker Studio. Auction Insights helps you see how your ads are doing compared to other advertisers. It’s like seeing where you stand in a race.

Why This Matters

Auction Insights is super helpful for understanding how you’re doing against your competitors. Now that it’s leaving Looker Studio, you might need to change how you look at this information.

What’s Going Away?

Some of the things you won’t see in Looker Studio anymore include:

• Domain (who you’re competing against)
• Average Position (where your ad shows up)
• Impression Share (how often your ad appears)
• Outranking Share (how often you beat others)

What You Need to Do

1. Check your reports: If you use Looker Studio, take a look at your reports.
2. Remove old stuff: Take out any parts that use Auction Insights info.
3. Find new ways: Think about how else you can track this info.

Don’t Panic!

Here’s the good news: You can still see all this info in Google Ads. It’s just not in Looker Studio anymore.

The Big Picture

You’ll need to change how you look at your ad performance a bit. But don’t worry – all the important info is still there, just in a different place.

Remember, keeping an eye on how you’re doing compared to others is still super important. You might just need to hop over to Google Ads to see it now!