Google will discontinue Structured Data Files v6 in Display & Video 360
Google is making some changes to how they handle ads, and it’s pretty important for people who use their big advertising tool called Display & Video 360. Let’s break it down!
What’s Happening?
Google’s saying goodbye to an old way of organizing ad data. They call it Structured Data Files version 6, or SDF v6 for short. It’s like when your favorite game gets an update, and you need to download the new version to keep playing.
When Is This Happening?
Mark your calendars! The big day is April 30, 2025. That might seem far away, but in the world of big companies and computers, it’s not that long.
What Do Advertisers Need to Do?
If you or someone you know uses SDF v6 for ads, here’s what they need to know:
- They need to switch to a newer version (SDF v7 or higher) before April 30, 2025.
- Google has a guide to help people make the switch.
- There’s about 9 months to plan and make the change.
What Happens If You Don’t Update?
After April 30, 2025:
- The old version won’t work anymore.
- If you try to use it, you’ll get an error message.
Need Help?
Don’t worry! Google’s set up a special way to ask for help if you’re stuck. They have a new form just for questions about this change.
Why This Matters
Imagine if your favorite online game stopped working because it needed an update. That’s kind of what this is like for advertisers. They need to update to keep their ads running smoothly.
Remember, change can be good! It usually means things are getting better or faster. So while it might be a bit of work now, it’ll probably make things easier in the long run.
Keep your eyes open for more news about this change. It’s an exciting time in the world of online ads!
This update is part of Google’s ongoing efforts to improve and streamline their advertising platforms. It gives users about 9 months to plan and carry out their migration to avoid any disruptions in their advertising services.
