Google’s Big Change: Smart Campaigns To Performance Max signals
Google is making a big switch, and it might affect how some people run their ads. Don’t worry, we’ll break it down so it’s easy to understand! . Smart Campaigns To Performance Max signals
First seen
We first saw this update on Adriaan Dekker’s LinkedIn, displaying the letter one of his followers had gotten from Google:
What’s Changing?
Google is saying goodbye to something called Smart Campaigns. Instead, they’re moving everyone to a new thing called Performance Max. It’s like trading in your old bicycle for a shiny new electric scooter – it can do more and go further!
Why Is This Happening?
Google wants to make ads work better for everyone. Performance Max is like a super-smart robot that helps put your ads in all the right places. It uses something called AI (that’s short for artificial intelligence) to make smart choices about where your ads should go.
Cool Features of Performance Max:
- Your ads can show up in more places (like YouTube and Google Search)
- It uses AI to make your ads work better
- It can be set up to help you reach your specific goals
What Do You Need to Do?
If you’re using Smart Campaigns now, don’t panic! Google will automatically move your ads to Performance Max. You don’t have to do anything right away, but it’s good to know this change is coming.
Did You Know?
About 80% of businesses that advertise online use Google Ads. That’s a lot of people who might be affected by this change!
What’s Next?
Google says they’ll give more information about this change soon. They want to make sure everyone understands how to use the new system.
Remember, change can be exciting! This new way of doing ads might help businesses reach more people and sell more stuff. If you know someone who uses Google ads, you can tell them about this cool new change!
