SEO, Digital Marketing, PPC Update August 2024 - All Updates

August 5, 2024

SEO, Digital Marketing, PPC All Update August 2024

SEO, Digital Marketing, PPC Update August 2024

Bing Webmaster Guidelines

Bing’s got your back! They’ve added a new rule to keep those pesky prompt injection attacks away. It’s like a shield for your website, keeping it safe and sound.

Google Search Console

Shopping online just got easier! Now you can set your shipping and return policies right in the Search Console. It’s like putting up a “We’re open for business!” sign for the whole internet to see.

Google Ads

Google’s shaking things up in the ad world. Broad Match is now the go-to for smart bidding in search ads. It’s like casting a wider net to catch more fish… or, in this case, potential customers!

Microsoft Ads

Microsoft’s getting smart with video ads. They’re using AI to make suggestions based on your landing page. It’s like having a robot assistant that knows exactly what your customers want to see!

Google Notes Function

Time to say goodbye to Google Notes. It’s like that app you downloaded but never really used – now it’s time to clear up some space!

Google Business Profile Chat Function

Google’s putting the chat function to bed. New chats are saying “goodnight” from July 15, and by July 31, it’s lights out completely.

Meta Ads

Facebook and Instagram are rolling out ads over Reels to everyone. It’s like sneaking commercials into your favorite TV show, but way cooler!

Microsoft Ads Brand Safety

Advertisers can now make safety lists for Performance Max campaigns. It’s like putting guardrails on your ads to make sure they don’t end up somewhere they shouldn’t.

Google Short URLs

Those handy goo.gl short links are riding off into the sunset. After August 25, they’ll be gone like last year’s trending hashtag.

Google Chrome User Experience

Instead of getting rid of third-party cookies, Google’s cooking up a whole new experience for Chrome users. It’s like redecorating your favorite coffee shop – same great taste, fresh new look!

Bing Generative Search

Bing’s mixing things up by blending regular search results with AI-generated content. It’s like having a super-smart friend helping you find exactly what you need!

OpenAI SearchGPT

OpenAI’s got something brewing with SearchGPT. It’s still in test mode, but you can join the waitlist if you want to be one of the first to try it out!

Reddit Lead Generation Ads

Reddit’s teamed up with Zapier to help businesses find new customers. It’s like fishing in a sea of engaged users you’re bound to catch something good!

Google Business Profile Menus

Google’s trying to make life easier for restaurants by creating menus from pictures. But watch out – it might mix up your burger with a pizza sometimes!

Extra Updates

Google Performance Max Campaigns Google’s giving Performance Max campaigns a boost with new audience signals. Now you can target folks based on their shopping habits and the websites they visit. It’s like having a crystal ball that shows you exactly who’s interested in your products!

Bing AI-Powered Search Ads

Bing’s not letting Google have all the fun. They’ve rolled out AI-powered search ads that adjust themselves based on user behavior. It’s like having a chameleon ad that changes colors to catch everyone’s eye!

SEO Voice Search Optimization

Voice search is getting bigger by the day. Google’s latest SEO update gives a ranking boost to sites optimized for voice queries. Time to make your website chat-friendly!

Pinterest Shopping Ads

Pinterest joined the e-commerce party with shoppable ads right in users’ feeds. It’s like turning the whole platform into a giant, pretty catalog!

LinkedIn Skill Assessments for Ads

LinkedIn’s helping advertisers find the right audience. You can now target ads based on verified skills. It’s like a job fair where you know exactly what everyone’s good at!

Google search console insights

Google added a new “Trending” tab to Search Console Insights. Now you can spot rising stars in your content before they hit the big time. It’s like having a talent scout for your website!

Twitter (now X) Ad Targeting

X (formerly Twitter) introduced psychographic targeting for ads. It’s like mind-reading, but for marketing!

YouTube Shorts Monetization

YouTube’s giving shorts creators more ways to earn with product tagging in their short-form videos. It’s like turning every video into a mini-shopping channel!

Fun Fact: Did you know that 92% of marketers say social media is important for their business? That’s why all these new ad features are such a deal!

Remember, the internet’s always changing, so keep your eyes peeled for what’s coming next. Who knows? Maybe next month we’ll all be browsing in virtual reality!

Source:

1- News: Bing Webmaster Guidelines added a policy against prompt injection attacks.

2- News: Google Search Console now allows setting shipping and return policies directly.

3-News: Google Ads set broad match as default for smart bidding in search ads.

4-News: Microsoft Ads introduced AI-powered recommendations for video ads based on landing page URLs.

5-News: Google ending the Notes function launched in November 2023 by the end of July.

6-News: Google Business Profile chat function to be discontinued. New chats disabled from July 15th and function removed by July 31st.

7-News: Meta Ads now allows ads over Reels, rolling out gradually to all advertisers.

8-News: Microsoft Ads allows advertisers to create brand safety lists for Performance Max campaigns.

9-News: Google to completely stop working goo.gl short URLs from August 25th, 2024.

10- News: Google announced it will not phase out third-party cookies but will introduce a new user experience in Chrome.

11-News: Bing launches generative search combining traditional results with AI-generated content.