August 8, 2024

The Google Ads API version 17.1 is now available

Google just released a new version of their Ads API, and it’s got some pretty cool features. Let’s dive in and see what’s changing!

What’s New in Version 17.1?

Some of the big updates include:

Shareable Ad Previews: You can now generate shareable links to preview your ads, which is super handy.
Removing Automatically Created Assets: If you’re using responsive search ads, you can now remove any automatically created assets that you don’t want.
Offline Conversion Diagnostics: You can get more details on your offline conversions, like how many are still being processed.
Standard Bidding Strategies for Video: Google’s adding new ways to optimize your video ad campaigns.

Why Does This Matter?

These updates are all about making the Google Ads API more powerful and flexible. Whether you’re a seasoned pro or just getting started, these new features can help you manage your ads more effectively.

What’s the timeline?

This is version 17.1 of the API, which means it’s a minor update. The last major release was version 17.0 back in June. Before that, we had versions 16.1, 16.0, 15.0, and so on, all the way back to version 10.0 in 2022.

Google is constantly iterating on the API, so you can expect to see more updates like this in the future.

What Should You Do?

If you use the Google Ads API, make sure to upgrade your client libraries and code to take advantage of these new features. The updated libraries and examples will be available next week.

And remember, the AdWords API is being sunsetted, so you’ll need to transition to the Google Ads API if you haven’t already.

The Bottom Line

These API updates are all about making life easier for advertisers and developers. With features like shareable previews and better offline conversion tracking, you can spend less time on tedious tasks and more time growing your business.

So keep an eye out for these changes, and let me know if you have any other questions!
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