Introduction
Webmaster tools aid SEO by exemplifying how search engines view the site. They allow you to submit sitemaps, check for keywords, and identify errors. You can find out who has linked to you or how often a searcher clicked on your site in search results. These are the tools for obtaining the knowledge and information that provide aid in improving your site.
Understanding Webmaster Tools
Webmaster tools are extremely beneficial for the SEO worker. They become the Swiss Army knife for their website, providing all the facts that will provide a better performance for the search engines.
How are Webmaster Tools used in SEO?
The Insight of Search Engine Perception
These tools are able to give insight into how search engines view the site. Specifically, you will be able to find out whether Google is able to read your pages correctly, how many visitors are referred from certain keywords to your site, and discover any problems that are preventing you from appearing at your search engine results.
Sitemap Submission
The ability to submit your sitemap through these tools is a great plus, as this helps search engines to find and index all your pages faster. It’s like giving search engines a map of your website so they don’t overlook important pages.
Analysis of Click-Through Rates
You’ll also get to see how many visitors clicked on the search results containing your site. This data will assist you in determining whether the titles or descriptions are enticing, or whether they need slight adjustment.
Link Information
Another interesting thing is that you can actually see which other sites link to yours. These links serve as votes of confidence to your site. Therefore, it is good for you to know who appreciates you.
Error Detection and Reporting
If there are errors on your site, such as broken links or unfound pages, the webmaster tools inform you about them. This way, you are able to fix any burning issues to protect your rankings.
URL changes and redirects
You can also use these tools to inform search engines of the changes in your website address, such as if you decide to move a page to a different address.
Conclusion
SEO does require a good set of webmaster tools. They give you the info and control you need so that your site will shine in search results. Also, they’re free, so there’s no excuse not to use them!
