August 8, 2024

Google’s New Photo Trick for Local Services Ads

Google just did to make Local Services Ads more eye-catching. It’s like giving your ads a mini makeover!

What’s New?

Google is now picking out photos for your ads all by itself. It’s like having a robot friend who chooses the best pictures to show off your business.

Why Is This Exciting?

Pictures can make ads more interesting. When people see a nice photo, they might want to learn more about your business. This could help your ad do better and get more attention.

How Does It Work?

Google looks at the photos in your ad profile.
It picks the ones it thinks people will like best.
These photos might show up in your ads, but not always.

Did You Know? About 60% of people say they’re more likely to consider local search results that have images. That’s why these photos are so important!

What Should You Do?

Add 3-5 really good photos to your ad profile.
Make sure the photos show your work.
Use your own photos, not ones you’ve copied from somewhere else.

When Does This Start?

It’s happening right now! If you have Local Services Ads, Google might already be picking photos for you.

Why Photos Matter

Photos can help your ad show up more often. It’s like having a shiny sign that stands out on a busy street. The better your photos, the more people might notice your ad.

What to Keep an Eye On

If you use these ads, watch how they do after Google starts using photos. You might see more people clicking on your ad or calling your business.

Remember, a picture is worth a thousand words, especially in advertising. This new feature from Google is helping businesses show off their best side!

Featured Image Source: Geminiams